Blurpeg™ Terms of Use
1. ABOUT THESE TERMS
(a)These Terms of Use (Terms) govern your download, installation and use of Blurpeg™, an app for Mac, iPhone, iPad and Android supplied by Clever Iterations Pty Ltd (ABN 19 695 039 019), New South Wales, Australia (Clever Iterations, we, us or our).
(b)By downloading, installing, accessing or using Blurpeg, you agree to these Terms. If you do not agree, do not download or use Blurpeg.
(c)You must be at least 13 years old. If you are under 18, you may use Blurpeg only with the permission and supervision of a parent or legal guardian who agrees to these Terms on your behalf. If the law where you live sets a higher minimum age for digital services or requires verifiable parental consent, you must meet that requirement.
(d)If you use Blurpeg for an organisation, you confirm that you have authority to agree to these Terms for that organisation. In that case, references to you include the organisation.
2. DEFINITIONS
“App” means the Blurpeg app for Mac, iPhone, iPad and Android, including an update we make available.
“Apple Terms” has the meaning given in clause 4(e).
“Australian Consumer Law” means Schedule 2 to the Competition and Consumer Act 2010 (Cth), as applied as a law of Australia and each State and Territory.
“Non-Excludable Right” has the meaning given in clause 12(a).
“Output” means a newly generated image or PDF created using Blurpeg.
“Store Terms” means the Apple Terms for an Apple App Store version or the applicable Google Play terms for a Google Play version.
“Terms” has the meaning given in clause 1(a).
“User Content” means a photo, image, PDF or other content that you select, capture, open or process using Blurpeg.
3. WHAT BLURPEG DOES
(a)Blurpeg is an on-device redaction tool. It lets you:
(i)select a photo on Mac, iPhone, iPad or Android, or capture a photo through a supported mobile camera workflow, then review automatically detected face regions, add manual redaction regions and save a newly rendered image;
(ii)add manual redaction regions to an image; on iPhone and iPad, a separate document-image path also lets you select an image from Photos or Files without automated face detection; and
(iii)select a PDF, review it page by page, add manual redaction regions and save a newly generated PDF.
(b)On iPhone, iPad and Android, Vectrari™ Face runs on your device and detects where faces may appear in a photo (bounding-box or region detection). It does not generate an identification template, face vector, or other biometric identifier capable of uniquely identifying a natural person. It is used for detection only, in the photo workflows that offer face suggestions. It is not used in the manual document-image path or for PDFs.
(c)Blurpeg assists your review. It does not determine:
(i)whether a person has consented to the capture, processing, storage, publication or sharing of User Content;
(ii)whether a redaction is legally or technically sufficient for your purpose;
(iii)whether User Content may lawfully be altered, retained, disclosed, published or destroyed; or
(iv)whether you have met any privacy, confidentiality, safeguarding, recordkeeping, discovery, evidence, freedom of information or other legal obligation.
4. PURCHASES AND STORE TERMS
Blurpeg is free to download with one successful photo or complete-PDF export included. Editing remains available after that export. An optional one-time, non-consumable purchase unlocks further unlimited photo and PDF exports. There is no recurring subscription. The applicable store displays the price and currency before you purchase. Existing iPhone/iPad paid-download customers retain unlimited exports on the iPhone/iPad version.
Purchases are associated with the account and store used to buy them. Use that same account and the App's restore function to restore eligible access on a compatible device. The Mac, iPhone/iPad and Android purchases are separate. An iPhone/iPad purchase does not unlock the Mac app, and a Mac purchase does not unlock the iPhone/iPad app. An Apple purchase does not unlock the Google Play version, or vice versa. Purchasing and restoring require access to the relevant store; image and PDF processing takes place on your device.
Apple App Store versions
Clauses 4(a)–(i) apply to versions obtained through the Apple App Store.
(a)Blurpeg may be offered through the Apple App Store as a paid download or as a free download with an included export and an optional non-consumable lifetime unlock, as shown in your applicable storefront. Blurpeg does not include a recurring subscription.
(b)Apple processes each purchase or in-app purchase, provides the receipt and collects applicable taxes. We do not receive your payment-card details from Apple.
(c)Refunds are subject to applicable law and Apple's applicable processes. Nothing in Apple's policies or these Terms limits any remedy you may have against us under the Australian Consumer Law or another law that cannot be excluded.
(d)These Terms are between you and us, not Apple. As between Apple and us, we are responsible for Blurpeg and its content, maintenance and support, subject to these Terms and applicable law. Apple has no obligation to provide maintenance or support for Blurpeg.
(e)Your download and use of Blurpeg are also subject to the Apple Media Services Terms and Conditions, Apple's Usage Rules and any other Apple terms that apply to the App (Apple Terms). If Apple's standard end-user licence agreement applies to Blurpeg, these Terms supplement that agreement. Any mandatory Apple Terms prevail to the extent of an inconsistency.
(f)If Blurpeg fails to conform to a warranty that applies under these Terms or applicable law, you may notify Apple and Apple may refund the purchase price under its applicable processes. To the maximum extent permitted by law, Apple has no other warranty obligation in relation to Blurpeg. This does not limit any obligation or liability we have under applicable law.
(g)As between Apple and us, we are responsible for:
(i)addressing claims relating to Blurpeg, including product liability claims, claims that Blurpeg does not comply with applicable law and claims arising under consumer protection or privacy law; and
(ii)investigating, defending, settling and discharging a claim that Blurpeg infringes a third party's intellectual property rights.
(h)Apple and its subsidiaries are third-party beneficiaries of these Terms. Once you accept these Terms, Apple may enforce them against you as a third-party beneficiary.
(i)You represent that:
(i)you are not located in a country or region that is subject to a United States Government embargo or that the United States Government has designated as a terrorist-supporting country; and
(ii)you are not listed on a United States Government list of prohibited or restricted parties.
Google Play versions
(j)For versions obtained through Google Play, Google processes the in-app purchase under its applicable terms and provides the purchase confirmation. We do not receive your payment-card details. Google may collect or remit applicable taxes in accordance with its terms and the law.
(k)Your download, purchase and use are also subject to the applicable Google Play Terms of Service. We provide Blurpeg and its maintenance and support. Google's store and payment services are governed by Google's own terms.
(l)Refund requests may be made through Google Play's applicable processes or by contacting us. Nothing in those processes or these Terms limits any remedy you may have under the Australian Consumer Law or another law that cannot be excluded. If a purchase is refunded or revoked, the associated unlimited-export entitlement may be removed.
5. LICENCE
(a)Subject to these Terms and the applicable Store Terms, we grant you a limited, non-exclusive, non-transferable licence, revocable only in accordance with clause 14, to install and use Blurpeg on compatible devices that you own or control, or that are associated with your store account as permitted by the applicable Store Terms. The Apple version is licensed for Apple-branded devices in accordance with the Apple Terms; the Google Play version is licensed for compatible Android devices in accordance with the applicable Google Play terms. This licence permits:
(i)your personal use; or
(ii)your internal organisational use.
(b)The licence does not give you a right to:
(i)embed, host, sublicense, sell, rent, lease, redistribute or commercially expose Blurpeg, Vectrari™ Face or any extracted component as part of another product or service;
(ii)use Blurpeg to provide a hosted redaction service or service bureau for third parties;
(iii)use any application programming interface, software development kit or other integration capability unless we have separately agreed to that use in writing; or
(iv)remove, alter or obscure any proprietary notice in Blurpeg.
(c)Organisational pilots, integrations and any SDK or OEM use require a separate written agreement.
(d)For clarity, using Blurpeg within your organisation to redact User Content handled in the ordinary course of your own operations, including User Content relating to your clients, students, patients or members, is internal organisational use under clause 5(a) and is not restricted by clause 5(b).
6. YOUR USER CONTENT
(a)You retain your rights in your User Content and the Outputs you create. Nothing in these Terms transfers ownership of your User Content to us.
(b)You are responsible for ensuring that you have all rights, permissions and lawful authority required to capture, access, process, alter, retain, publish or share User Content.
(c)Redacting a face or another detail does not create a right to use User Content that you otherwise have no right to use.
(d)You must comply with any policy, professional duty or legal requirement that applies to your handling of User Content, including obligations concerning confidential information, personal information, official records and documents subject to a legal hold.
(e)Blurpeg creates a separate Output. It does not delete the original User Content or copies held in device storage, cloud backups, shared libraries, messages or other locations. You are responsible for retaining or deleting originals and other copies as required for your purpose.
(f)Through Blurpeg's core redaction functions, we do not receive your User Content or Outputs. We do not use User Content to train, fine-tune or improve Vectrari™ Face or any other artificial intelligence or machine-learning model.
7. REDACTION AND OUTPUT LIMITATIONS
(a)Automated face detection is not guaranteed to find every face. Lighting, angle, size, obstruction, image quality and other conditions can affect a result. You must review the complete image and use the manual region tool for any missed face or other identifying detail before saving or sharing an Output.
(b)PDF redaction is manual. Blurpeg does not automatically identify text, faces, names, signatures or other information in a PDF. You must review every page, including pages where you do not initially expect sensitive information to appear.
(c)On iPhone, iPad and Android, when you save a redacted PDF, Blurpeg rasterises each page and generates a new, image-only PDF containing your selected visual redactions. On Mac, review the document page by page, place redactions manually and export a new copy.
(d)A PDF can contain information that is not visible on the page, including metadata, attachments, annotations, form data, scripts, hidden text and hidden layers. On iPhone, iPad and Android, Blurpeg’s PDF Output is designed so that it does not retain source searchable text or OCR layers, annotations, form fields, attachments, scripts, hidden layers, page thumbnails or earlier revisions, and does not carry source metadata. The Output contains newly created output metadata, such as creation and modification timestamps and a producer value, and the suggested output filename on iPhone and iPad preserves the source file name. Android uses a generic suggested filename. On Mac, choose the save location and review the complete exported file and its filename before sharing. Review the filename before sharing on every platform.
(e)Processing a PDF may affect its searchability, accessibility, links, forms, annotations, file size, image quality or digital signatures. You must retain the original where required and check the complete Output before relying on it.
(f)Redacting a face or another visible region may not remove every identifying feature or prevent every form of inference, re-identification or misuse.
(g)You must independently verify an Output before using it for a court, tribunal, regulatory, government, law-enforcement, freedom of information, discovery, evidence, medical-record, financial-record or other high-risk purpose. Blurpeg is not certified as a records-management, e-discovery or regulatory-compliance system.
8. ACCEPTABLE USE
(a)You must use Blurpeg lawfully and responsibly.
(b)You must not use Blurpeg to:
(i)infringe another person's privacy, confidentiality, intellectual property or other rights;
(ii)falsify, fabricate or deceptively alter evidence, an official record, an identity document, a financial document or any other document on which another person may reasonably rely;
(iii)conceal criminal conduct, obstruct justice, evade a lawful investigation or defeat a legal hold, discovery obligation, regulatory production, record-retention requirement or freedom of information process;
(iv)facilitate fraud, impersonation, harassment, stalking, doxxing, blackmail, exploitation or other harmful, deceptive or abusive conduct;
(v)create, process or distribute child sexual abuse material, non-consensual intimate material or other unlawful exploitative content;
(vi)misrepresent an Output as an unaltered original where that representation would be misleading;
(vii)introduce malware or interfere with the operation, integrity or security of Blurpeg, an Apple or Google service or another system;
(viii)copy, modify, reverse engineer, decompile, disassemble, extract or redistribute Blurpeg, Vectrari™ Face or their components, except to the extent applicable law does not permit us to restrict that activity; or
(ix)breach an applicable Store Term or third-party agreement when using Blurpeg.
(c)This clause does not prevent legitimate redaction for privacy, safety, journalism, legal production, regulatory compliance or another lawful purpose.
9. INTELLECTUAL PROPERTY
(a)The Blurpeg™ and Vectrari™ names, technology and branding are licensed to us for operation and commercialisation.
(b)Except for User Content and third-party materials, all rights in Blurpeg™, Vectrari™ Face and their software, models, design, documentation and branding remain with us and our licensors, as applicable.
(c)These Terms grant only the limited licence in clause 5. No other right, title or interest is transferred to you.
10. PRIVACY
(a)Our Privacy Policy explains how Blurpeg processes User Content on your device and what information we may receive through Apple or Google services, support communications and the Blurpeg website.
(b)You must review the Privacy Policy before using Blurpeg. The Privacy Policy is available at https://blurpeg.com/privacy/.
11. UPDATES, COMPATIBILITY AND AVAILABILITY
(a)We may make updates available to improve functionality, compatibility, privacy, security or legal compliance.
(b)Device and operating-system requirements may change. An update may be required for Blurpeg to continue operating securely or compatibly with Apple or Google services.
(c)We do not promise that every feature will remain available indefinitely on every device. Where reasonably practicable, we will provide notice of a material reduction in functionality or discontinuation through the app, our website or app-store release information.
(d)We are not responsible for an interruption caused by Apple, Google, your device, your operating system or another third-party service that is outside our reasonable control. This clause does not limit your rights under the Australian Consumer Law.
12. CONSUMER GUARANTEES AND WARRANTIES
(a)Nothing in these Terms excludes, restricts or modifies a guarantee, condition, warranty, right, remedy or liability that cannot lawfully be excluded, restricted or modified (Non-Excludable Right), including under the Australian Consumer Law.
(b)We warrant that we will exercise reasonable care and skill in developing, supplying and supporting Blurpeg. This warranty is not a warranty that a particular redaction will achieve a particular result, which depends on your review under clause 7.
(c)Subject to clauses 12(a) and 12(b) and to the maximum extent permitted by law, we do not give any warranty that:
(i)automated detection will find every face or identifying feature;
(ii)a manual redaction will be sufficient for your intended legal, technical or operational purpose;
(iii)an Output will remove all non-visible, embedded or recoverable information from a source file; or
(iv)Blurpeg will operate without interruption or error on every device or operating-system version.
(d)If you acquire Blurpeg for business purposes and section 64A of the Australian Consumer Law applies, our liability for failure to comply with a consumer guarantee is limited, at our option:
(i)for goods, to replacement, supply of equivalent goods, repair or payment of the cost of replacement, supply or repair; and
(ii)for services, to supplying the services again or payment of the cost of having the services supplied again.
(e)Clause 12(d) applies only to the extent the relevant goods or services are not ordinarily acquired for personal, domestic or household use or consumption and it is fair and reasonable for us to rely on the limitation.
13. LIABILITY
(a)Nothing in this clause limits a Non-Excludable Right.
(b)To the maximum extent permitted by law, we are not liable for loss or damage to the extent it is caused by:
(i)your failure to review the complete Output before relying on, publishing or sharing it;
(ii)your failure to retain an original or comply with a legal, professional, contractual or organisational obligation;
(iii)your unlawful use or breach of these Terms;
(iv)a modification to Blurpeg that we have not authorised; or
(v)an Apple or Google service, device, operating system, network, storage provider or other third-party product or service outside our reasonable control.
(c)Subject to clause 13(a), we are not liable for loss that was not reasonably foreseeable when you acquired Blurpeg.
(d)Our liability is reduced to the extent that your act or omission, or the act or omission of a third party for whom we are not responsible, caused or contributed to the loss.
(e)Subject to clause 13(a) and to the maximum extent permitted by law, we are not liable for indirect or consequential loss, or for loss of profits, revenue, anticipated savings, business opportunity, goodwill or data, however arising.
(f)Subject to clause 13(a) and to the maximum extent permitted by law, our total aggregate liability to you for all claims arising out of or in connection with Blurpeg and these Terms, whether in contract, tort (including negligence), under statute or otherwise, is limited to the greater of the amount you paid for Blurpeg and A$1,000.
14. TERMINATION
(a)You may stop using Blurpeg at any time.
(b)Your licence ends if you materially breach these Terms and do not remedy the breach within a reasonable time after we ask you to do so, where the breach can be remedied. We may end the licence immediately for a serious or unlawful breach that cannot reasonably be remedied.
(c)Blurpeg is designed to operate without a Blurpeg account or remote access by us. Termination of the licence does not represent that we can remotely disable an installed copy.
(d)On termination, you must stop using Blurpeg and delete copies in your possession or control, subject to any right you have under applicable law.
(e)Clauses 2, 6, 7, 8, 9, 12, 13, 14(d), 15(c), 16, 17 and 18 survive termination, together with any other provision that by its nature is intended to survive.
15. CHANGES TO THESE TERMS
(a)We may update these Terms for a future version of Blurpeg or where reasonably necessary to address a change in law, security, technology or our operations.
(b)We will publish the updated Terms and effective date. If a material change affects your existing use of Blurpeg, we will, where reasonably practicable, give at least 30 days' notice through the App, our website or app-store release information before the change takes effect. We may give shorter notice where reasonably necessary to address an urgent legal, security or technical issue. Where required by law, we will seek your agreement before a material change takes effect.
(c)A change will not reduce a right or remedy that accrued before the change took effect.
16. DISPUTES AND GOVERNING LAW
(a)If you have a concern about Blurpeg, please contact us first so we can try to resolve it. This does not prevent you from contacting a consumer protection authority, privacy regulator or court at any time.
(b)These Terms are governed by the laws of New South Wales, Australia.
(c)The courts of New South Wales have non-exclusive jurisdiction. This clause does not prevent you from relying on a mandatory law or bringing a claim in another court where applicable law gives you that right.
17. GENERAL
(a)These Terms and the applicable Store Terms form the agreement governing your use of Blurpeg.
(b)If a provision is void or unenforceable, it is severed to the minimum extent necessary. The remaining provisions continue to apply.
(c)Our failure or delay in exercising a right does not waive that right.
(d)A reference to including or for example does not limit the words that precede it.
18. CONTACT
(a)Notices to us should be sent to hello@blurpeg.com. We will give you notices through the App, our website or app-store release information.
(b)Clever Iterations Pty Ltd, ABN 19 695 039 019, New South Wales, Australia.